Project Goal:

Create an identity for a small bakery located in Texas.

Concept:

Logo and branding design

Execution:

In our initial conversations, the client highlighted that they wanted to include imagery of the sun, reflecting the organic nature of growth and sustenance associated with baking. They also wanted a color palette of navy blues and gold tones, which I thought made a great contrast, and a good starting point for our design. The second “L” in “Local” and the “B” in “Bake” meet in the center to form the simplified version of the logo, creating a logo within a logo. A stalk of wheat sits in the center of the sun design to reflect the brand’s purpose of providing baked goods.